values evaluation

100 Benefits clients seek when choosing architectural services: [Emotional, practical professional and market/social] by Peter Foxley

Emotional Benefits

What are your top 3?

  1. Perception of Success

  2. Best in Area

  3. Family Connection

  4. Happiness

  5. Fresh Start

  6. Luxurious Appearance

  7. Trust

  8. Prestige

  9. Quality

  10. Uniqueness

  11. Legacy

  12. Cultural Relevance

  13. Market Differentiation

  14. Innovation Leadership

  15. Vision Realization

  16. Holistic Design

  17. User-Centric Design

  18. Health and Wellness

  19. Tenant Attraction

  20. Market Appeal

  21. Brand Loyalty

  22. Client Retention

  23. Positive Publicity

  24. Civic Pride

  25. Cultural Impact

  26. Social Responsibility

  27. Positive Impact

  28. Community Engagement

  29. Visionary Design

  30. Timelessness

  31. Artistic Expression

  32. Functional Beauty

  33. Client Empowerment

  34. Positive Experience

Architectural Design Vocabulary by Peter Foxley

Architecture is at the juncture of Art and science, So architectural vocabulary helps us evaluate our values and goals.

Simply by scanning the words, you quickly know which camp you fall into; Practical or Aesthetic. Rarely both or neither are of interest, but it is a good start to know yourself and what is most important to you. What you value most will drive our process and decisions.

Measurable vocabulary: Architectural vocabulary that starts us on the road to practical evaluations.

Cost per square foot, Lifecycle cost, De-value-engineering, Light intensity; minimums, glare contrast ratio, Daylight availability utilization, Proportion; Height to width, width to length, length to heigh, Acoustic reverberation, dispersion, absorption, Material costs, first and lifecycle, Window to floor area ratio, Make-up air volume, Air pressure, Air volume turnover, Watts per area, Cooling and Degree Heating hours per year, R-ratings, Imbedded Energy, Imbedded Carbon, Orientation, Fire-resistance rating, Occupancy load, Distance of travel. Some find this evaluation tedious or boring, while others find optimal data solutions exhilarating!

Immeasurable vocabulary: Architectural vocabulary that initiates aesthetic evaluations.

Arrangement, Symmetry , Tension, Light Quality , Juxtaposition, Transition, Scale, Intimacy, Ambiguity, Order, Axis, Local symmetry, Asymmetry, Rhythm, Hierarchy, Transformation, Anchoring, Material integrity Sequence, Balance, Translucency, Transparency, Space, Voluminous, Monumentality, Essence, Gravitas, Juncture, Connectivity, Parti, Sublime, Figure-ground. Some find this vocabulary incalculable or less relevant, while others find artistic, aesthetic evaluation the heart of architecture!

Our goal is to inspire and expand both mindsets in our DNA design process. Let us know where your interest leans, if you have questions, and what your aspirational vision is… Here